Printing Buyer's Guide

Choosing the right printing product starts with understanding the finished size, quantity, artwork requirements and intended use.

1. Choose the Right Printed Product

Business cards help customers keep your contact information. Postcards support promotions and direct mail. Flyers and brochures provide room for more detailed messages.

2. Compare Printing Quantities

Review the available quantity options for your selected product. Consider how many pieces you need for distribution, events or ongoing marketing.

3. Confirm Finished Dimensions

Check the exact finished size before designing. Different printing products may require different artwork dimensions and bleed allowances.

4. Prepare High-Quality Artwork

Use sharp images and legible fonts. For many printed products, artwork prepared at approximately 300 pixels per inch at final size is a useful starting point, subject to the product's specifications.

5. Review Bleed and Safe Areas

Keep important text away from trim edges. Confirm the required bleed and safe-area measurements before submitting artwork.

6. Check Your Proof

Proofread contact details, website addresses, promotional offers and QR codes before approving the final printing proof.

7. Compare Total Printing Costs

Compare the complete order specifications, including product, quantity and any applicable finishing or delivery charges. Do not assume two products have identical specifications.

8. Request the Correct Printing Option

Choose the product and specifications that match your marketing goals. Return to the BOGO Printing homepage to explore available printing options.