Postcard Printing Buying Guide

Plan postcard printing with practical guidance on sizes, paper, bleed, mailing layouts, quantities, proofing and print-ready artwork.

Choose a Postcard Size

Choose dimensions based on your message, available design space, budget and distribution method. Common marketing formats include 4 by 6 inches, 5 by 7 inches and larger promotional postcards. Confirm the printer's available finished sizes.

Plan for Mailing Requirements

If postcards will be mailed, verify current postal size, thickness, address placement and eligibility requirements before finalizing artwork. Different formats may qualify for different rates. Do not assume every postcard qualifies for the same postage classification.

Select Paper and Coating

Compare available card stocks and coatings. A heavier stock can provide a more substantial feel. Gloss can emphasize photographs, while matte may reduce glare. If addressing or writing on the postcard, confirm compatibility with the intended printing or writing method.

Prepare Artwork with Bleed

Follow the printer's current template and bleed requirements. Keep essential text inside the safe area and extend background artwork beyond the final trim edge. For raster artwork, 300 DPI at print size is a common recommendation.

Write a Clear Marketing Message

Lead with a customer benefit rather than an overloaded list of features. Include one primary call to action, relevant contact information and a measurable offer when appropriate. Use readable type and sufficient contrast.

Design the Address and Response Areas

Reserve the necessary space for recipient addresses, postage and any postal markings required by your mailing method. For direct mail campaigns, coordinate the layout with the mailing provider before approving the final design.

Choose an Appropriate Quantity

Estimate distribution by campaign area, audience size and expected response. Compare quantities using the full project cost, including printing, shipping and any mailing services. Avoid printing more time-sensitive offers than you can use.

Review the Proof and Delivery Schedule

Inspect spelling, offers, dates, QR codes, addresses, trim margins and front/back orientation. Confirm production and shipping timelines before scheduling a promotion. A digital proof does not guarantee exact color matching on physical paper.

Postcard Printing FAQs

What size postcard should I print?

Choose a size that fits your message and budget. Verify available print sizes and any applicable mailing requirements before ordering.

What resolution is recommended for postcards?

Many printers recommend 300 DPI raster artwork at final print size. Follow the printer's specific artwork requirements.

Do postcards need bleed?

Full-bleed designs generally require artwork to extend beyond the trim line. Check the printer's template for exact measurements.

Can every postcard be mailed at postcard rates?

No. Postal eligibility depends on current size, thickness, shape and other requirements. Confirm rates with the postal service.

What should I check before approving a proof?

Check text, images, offer dates, contact details, mailing layout, trim margins and QR codes.

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